Privacy Policy

Last Updated: November 19, 2025 Entity: Synapse Academy

1. INTRODUCTION

This Privacy Policy describes how Synapse Academy (referencing “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit our website (www.synapse.academy.co.uk) or use our services (collectively, the "Services").

For the purposes of this policy, "you" and "your" refers to you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this policy.

We are committed to protecting your privacy. Please read this document carefully to understand our practices regarding your personal data.

2. DATA COLLECTION

To provide our Services effectively, we collect personal information from a variety of sources. The specific data we collect depends on how you interact with us.

A. Information Provided Directly by You

When you use our Services, you may submit the following:

• Contact Details: Name, address, phone number, and email.
• Order Information: Billing address, shipping address, payment confirmation, and order history.
• Account Credentials: Username, password, and security questions used for account protection.
• Support Data: Information you choose to include in communications with us (e.g., support tickets, emails).

B. Information Collected Automatically (Usage Data)

We automatically collect certain information about your interaction with the Services. This may include:

• Device Information: Browser type, device type, and screen resolution.
• Network Data: Your IP address and network connection type.
• Activity: How you access the site, pages viewed, and interaction with specific features.

C. Information from Third Parties

We may obtain information about you from third-party vendors and service providers, including:

• Infrastructure Providers: Companies who support our site (e.g., Shopify).
• Payment Processors: Partners such as Stripe, who collect payment information (bank account, credit/debit card details) to process your transactions.

3. HOW WE USE YOUR INFORMATION

We use your personal information for specific business purposes and legal justifications:

1. Service Provision & Contractual Obligations

• To process payments and fulfil orders.
• To create and manage your account.
• To send notifications related to your purchases, returns, or account security.
• Legal Basis: Performance of a contract.

2. Marketing and Advertising

• To send promotional communications by email or text (subject to your consent).
• To tailor advertising on our site and third-party platforms.
• Legal Basis: Legitimate interest (Art. 6 (1) (f) GDPR).

3. Security and Fraud Prevention

• To detect and investigate fraudulent or illegal activity.
• To protect your account credentials.
• Legal Basis: Legitimate interest in maintaining platform security.

4. Service Improvement

• To analyse user behaviour and optimise our website functionality.
• To provide effective customer support.

4. COOKIES AND TRACKING

We use Cookies and similar tracking technologies (pixels, web beacons) to power our Site, remember your preferences, and run analytics.

• Necessary / Essential Cookies
  Type: Session Cookies
  Administered by: Us
  Purpose: These Cookies are essential to provide you with services available through the Website and to enable you to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that you have asked for cannot be provided, and we only use these Cookies to provide you with those services.

• Cookies Policy / Notice Acceptance Cookies
  Type: Persistent Cookies
  Administered by: Us
  Purpose: These Cookies identify if users have accepted the use of cookies on our Services.

• Functionality Cookies
  Type: Persistent Cookies
  Administered by: Us
  Purpose: These Cookies allow us to remember choices you make when you use our Services, such as remembering your login details or language preference. The purpose of these Cookies is to provide you with a more personal experience and to avoid you having to re-enter your preferences every time you use our Services.

• Tracking and Performance Cookies
  Type: Persistent Cookies
  Administered by: Third Parties
  Purpose: These Cookies are used to track information about traffic to our website and how users use our Services. The information gathered via these Cookies may directly or indirectly identify you as an individual visitor. This is because the information collected is typically linked to a pseudonymous identifier associated with the device you use to access our Services. We may also use these Cookies to test new pages, features or functionality of our Services to see how our users react to them.

• Targeting and Advertising Cookies
  Type: Persistent Cookies
  Administered by: Third Parties
  Purpose: These Cookies track your browsing habits to enable us to show advertising which is more likely to be of interest to you. These Cookies use information about your browsing history to group you with other users who have similar interests. Based on that information, and with our permission, third party advertisers can place Cookies to enable them to show adverts which we think will be relevant to your interests while you are on third party websites.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Preferences via the link at the bottom of the page.

Managing Cookies: Most browsers accept cookies by default. You can choose to set your browser to remove or reject cookies; however, doing so may negatively impact your user experience or render certain features unavailable.

5. DISCLOSURE OF PERSONAL INFORMATION

We may disclose your personal information to third parties under the following circumstances:

• Service Providers: We share data with vendors who perform services on our behalf, such as IT management, payment processing (Stripe), data analytics, and cloud storage.
• Business Partners: We may share data with marketing partners to advertise to you, in accordance with their own privacy notices.
• Corporate Transactions: In the event of a merger, acquisition, or bankruptcy, data may be transferred as a business asset.
• Legal Obligations: We may disclose information to comply with applicable laws, respond to subpoenas/search warrants, or protect our legal rights.

6. YOUR RIGHTS (GDPR & UK DATA LAWS)

Depending on your jurisdiction (including the UK and EEA), you retain specific rights regarding your personal information:

• Right to Access: You may request details regarding the personal information we hold about you.
• Right to Delete: You may request that we delete personal information we maintain about you.
• Right to Correct: You may request the correction of inaccurate information.
• Right to Portability: You may request a copy of your data to transfer to a third party.
• Right to Withdraw Consent: Where we rely on consent to process data (e.g., marketing), you may withdraw this at any time.
• Right to Restriction: You may ask us to stop or restrict our processing of your data.

To exercise any of these rights, please contact us using the details provided in Section 10. We will not discriminate against you for exercising these rights.

7. DATA RETENTION AND SECURITY

Security: We employ standard security measures to protect your information. However, no digital transmission is "perfectly secure." We recommend you do not share your password or account details with anyone.

Retention: We retain your personal information only as long as necessary to maintain your account, provide Services, comply with legal obligations, or resolve disputes.

8. INTERNATIONAL TRANSFERS

We may transfer, store, and process your personal information outside the country you reside in (including transfers to staff or partners outside the UK/EEA).

When transferring data internationally, we rely on recognised transfer mechanisms, such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the UK competent authority, to ensure your data remains protected.

9. CHILDREN’S DATA

The Services are not intended for use by children. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately to request deletion.

10. CONTACT INFORMATION

If you have questions about this Privacy Policy, or if you would like to exercise your data protection rights, please contact us:

Synapse Academy Email: support@synapseacademy.co.uk

Supervisory Authority: If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority (e.g., the ICO in the UK).